Information architecture and sections
Home, offerings, cases, news, careers and contact are planned so visitors find the key facts within three pages—not a pile of menus.
01 / Method
The website is the first public spec sheet
Many sites have every menu item, yet visitors still cannot tell what you do, how you differ, or who to contact. We plan IA around how visitors decide: the first screen states the business, products can be compared, cases can be checked, and the inquiry path is short.
Bilingual pages, responsive layouts and basic SEO are in scope. Marketing or admin can update news and products without calling engineering for every wording change.
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01
Lock the goal, then the menu
Leads, brand, franchising or due diligence—the primary goal changes the first screen and the nav.
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02
Write to the decision path
Let a visitor finish understand → check → leave a lead on their own, instead of filling the page with words and nowhere to act.
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03
They can still edit after launch
News, products and cases go through the CMS, and upkeep is a named job—so the site does not die in three months.
02 / Delivery
What we actually deliver
Each item is something you can use and accept after launch—not decoration on a design file.
Responsive, one site
One site for desktop, tablet and phone. Priority pages still let people browse and leave a lead on a small screen.
Brand, on the page
Layout, color and components follow your VI so the site and printed materials look like the same company.
Inquiries and leads
Forms, phone, WeChat QR and email alerts connect. Leads land in the inbox or back office so sales can follow up.
Search basics
Titles, descriptions, semantic structure and a sitemap are set the way search engines expect, so you can be found.
Content CMS
News, products and cases can be updated by the business team, so day-to-day copy changes do not wait on engineering.
03 / Process
From brief to launch, as an engineering job
Each stage has a sign-off, so the project does not stall on color tweaks. See the full path
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01
Clarify the goal
Leads, brand, franchising or due diligence: pick one primary goal. That goal decides the first screen.
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02
Information architecture
List visitor jobs, sketch sections and key pages, then start visual design.
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03
Content and design
Components follow facts and VI, with responsive behavior in the same pass—not a homepage nobody can build.
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04
Build and launch
CMS, inquiry alerts, SEO, bilingual pages and ICP filing run in parallel. The mobile form must work before go-live.
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05
Training and upkeep
Name who updates the site and a minimum cadence, so content does not freeze after three months.
04 / Scenarios
Built for these needs
Industry changes the menu and the homepage. Match the scenario, then talk timeline and scope.
Manufacturing / export
Manufacturers and exporters
Bilingual product pages, certificate downloads and inquiry forms, so overseas buyers can check the line and delivery capacity quickly.
What an export homepage should sayRedesign / rebuild
Rebrand and replace the site
The old IA is a mess, mobile is broken, or nobody can edit. Rebuild while keeping the domain and some assets.
Redesign or rebuild from scratchFranchise
Franchise and partner pages
Policy, store look, process and downloads, so walk-in questions become followable leads.
How to explain the policy clearlyGroup / multi-brand
Group multi-brand sites
A group portal plus sub-sites or sections per business—nav and permissions split, brand still consistent.
Portal or separate sites05 / Guides
Corporate website guides
Why a website, what it returns, common questions, and with vs without—each piece can be forwarded on its own, and they link to each other.
Why you need it 6
- Why every company needs its own website
- Without a website, why would customers trust you
- Official accounts and mini programs cannot replace a corporate website
- Why business cards and Moments are a weaker lead channel
- What a website does in tenders and due diligence
- Why exporters need an independent website even more
What you gain 6
- Visible benefits of a corporate website
- How a website turns visitors into followable inquiries
- A website builds credibility longer than ads
- A good website also helps hiring and franchising
- How a website becomes the sales team's shared playbook
- Being findable in search is the website's compounding return
FAQ 8
- What a corporate website costs and how long it takes
- Template sites vs custom websites
- Does a corporate website have to be responsive
- If nobody will update it, is a website still worth building
- Do SMEs need a bilingual website
- Domains, hosting and ICP: common pitfalls
- The site is live — why are there still no inquiries
- Redesign the old site or rebuild it
Compare and how we build 10
- With vs without a website: how the decision path changes
- Moments vs a website: which one becomes an asset
- What happens if you only ship a mini-program store
- A template-looking site is almost as bad as none
- Electronic business card vs lead engine
- How manufacturers should structure the site
- What an export homepage should say
- How franchise sites should explain the policy
- Group multi-brand: portal or separate sites
- From brief to launch: how we build a corporate website
Before you start
Say what the website must achieve
Leads, brand or franchising—the goal changes the menu and the first screen. Engineering will propose a plan against that goal.
- 01Rebuild the current site, or start from zero
- 02Primary goal: leads, brand, franchising or due diligence
- 03Need bilingual pages, certificate downloads, a CMS
- 04Who supplies facts, who signs off public copy
Inquiry
Contact us
A current URL or one sentence on the business gets us to a plan faster than “we want a website.”
Email
service@wehoope.com
Phone
+86 139-2520-6166
Address
W903, Shenzhen-Hong Kong Industry-University-Research Base, No. 201 Gaoxin South 7th Road, High-tech Zone Community, Yuehai Subdistrict, Nanshan District, Shenzhen