License-check scenes
A bid cover can look expensive. Diligence interviews can have a rehearsed line. What actually calms evaluators and investors is opening a long-lived address without bothering you, and checking that what you said matches what the web can find.
| Scene | What they check | Pages the site should hold |
|---|---|---|
| Government or SOE tender | Legal name, address, website, news, classified-protection or industry licenses | About, license downloads, Contact, news/notices |
| Large-account vendor onboarding | Capacity, similar cases, quality system, after-sales response | Products/lines, cases, certificates, service process |
| Investment or M&A diligence | Brand consistency, history, whether public facts contradict | Group intro, timeline, business units, compliance statement |
| Overseas purchasing | Standalone domain, English site, downloadable datasheets, a traceable contact | English product pages, certificates, inquiry form, factory show |
Many firms lose on “last-minute materials.” Three nights before scoring they spin a one-page intro, domain just bought, ICP still pending, placeholder images. Evaluators see registration age and empty pages and trust it less than no site. The website must be a daily asset, not a pre-bid prop. How trust dies without a site: Without a Website, Why Would Customers Trust You.
You do not need many pages. They must match the business license and the contracting entity. Company name, address, phone, and email sit fixed in the home footer. Certificates are scans, not retouched posters. Cases name industry, scale, and what you delivered — do not claim an integrator’s project as your own. Even slow news beats a blank. It proves the company is still operating.
Groups are often asked whether the site is a portal or several properties. If the bidding entity is a subsidiary, evaluators look for that subsidiary’s site or section. A vague HQ intro is not enough. Architecture: Group Multi-Brand Sites: One Portal or Separate Properties.
Export bids and domestic bids need different languages. A Chinese-only site stalls overseas inquiries and English packets on page one. Bilingual depends on where the buyer decides, not whether the owner speaks English. Discussion: Do Smaller Companies Need a Bilingual Website and Why Exporters Need a Standalone Website Even More.
When DaXi builds sites for manufacturing, parks, and software firms, “diligence can understand it” is an acceptance bar: a stranger opens the site and in three minutes can answer who you are, what you do, where you are, how to contact. To plan nav from a tender and onboarding list, start from the corporate website service page, or first see the delivery rhythm in From Brief to Launch: How Corporate Website Work Should Run.
In ordinary weeks, prepare the fields bids already ask: unified social credit code, registered address, website, contact, similar performance. Put them on About and in the footer. More checkable than a last-minute deck. Classified-protection and industry permits get their own download page with human file names. Do not zip every scan into an 80MB pack — evaluators will not download it. News and notices keep real dates. Blank beats backdated.
Also keep this in mind
Before a diligence interview, open the site on your own phone: can the address navigate, can the phone dial, are certificates current. Many point losses happen on those small things. Put that pass on the bid checklist. Near-zero cost, and you avoid being asked on site why the web phone does not ring.
English bids add one more: the contact mailbox must be on the domain. A free mailbox in the website field makes evaluators doubt the entity. Unrelated to design, and it often fails qualification review.