After the show, a pocket of cards. After Moments product shots, many likes, few quotes. Sales says the channel is fine and buyers got picky. More accurate: the decision chain got longer, and what you gave them to send upward is still a card and a QR code.
A card can be complete and only the person you met has seen it. Purchasing goes back. Leadership asks what you do, whether you have similar work, how payment is written. Sales sends a chat log. A chat log is not official. Leadership will not fund from it. A website writes the same facts as pages. Sales sends one link. Everyone on the chain opens the same content. That is why How the Website Becomes the Sales Team's Shared Playbook.
Moments is sneakier. It looks free. It is tied to a personal account, a personal image, and personal time. The algorithm does not guarantee customers see you. Screenshots are not indexed. At handover the customer stays and the files sit on a private phone. The company needs an asset that does not walk with sales. Asset compare: Moments vs a Website: Which One Becomes a Company Asset.
A digital business card is not enough either. Address and phone, no product compare, no form, no cases — the buyer still does not know the next step. That site is almost the same as none. See A Template-Looking Site Is Almost as Bad as Having None and Digital Business Card vs Inquiry Engine.
The right use: print the site and a specific product page on the card, not only a WeChat ID. Within 24 hours of a show, send the matching product page. Moments can post, with a link that opens. Personal sales carries warmth. The site carries verification.
The show floor makes the gap obvious. They drop the card in a box and search you on a phone in the hotel. No result, or a desktop site crushed on the screen, and they will not come back for a real talk. Short links or QR codes to the main products beat another flyer. Follow-up is not “did you see our booth.” Send the page for the SKU they stopped at, with lead time and certifications.
If you still hesitate, return to Why Every Company Needs Its Own Website. If you care how inquiries are caught, read How a Website Turns Strangers Into Inquiries You Can Follow. Ask about a corporate website →
Also keep this in mind
If sales is forbidden to send files out, public specs belong on a page even more. No files and no website means the buyer only remembers a WeChat name. Others on the chain see nothing. Split public from confidential. Pages get the first. Contracts get the second.
Do not point the card QR at the homepage. Point it at the line this person owns. People on the chain land on the right product. That respects time more than a maze.
Give sales one short-link or QR kit. Do not let everyone crop a different old poster. Many versions, the playbook dies.
Look at product-page visits and forms for the show week alone. That tests whether anyone kept deciding after the card. Without data you only feel “the show was okay” and never know if files were opened.