Support AI fits in-knowledge answers and pre-routing; promises, refunds, safety, and emotional escalation must go to humans. Policy beats model brand. Drive with an acceptance checklist, not slogan shopping.

Can doWith sources
Must escalateWrite into policy
GovernanceRefuse over invent
AI in Customer Service: What It May Answer and What Must Escalate
Decision lensCommon trap or costSafer cut
Can doFAQ/routingWith sources
Must escalatePromises/refunds/emotionWrite into policy
GovernanceQA samplingRefuse over invent

Policy boundaries before model flexing

Promise AI replaces agents?
Do not promise customers. Cover nights and repetitive FAQs first.
Multilingual?
Maintain language-specific knowledge; human-sample critical categories.
Ticket system hookup?
Auto-create tickets, write summaries back, tag for routing.
Control hallucinations?
RAG, refusal policies, ban inventing policy clauses.

Apply the judgment in this article to your own stack

Goals, constraints, and legacy systems change the phased boundary. Send your current systems and target; engineering will return an executable plan and acceptance list.

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