Kandiantong: Cart prices are recalculated by member tier
A complete membership system raises user stickiness. Points, coupons, and tier management are all included.
Member tier system
The Kandiantong membership system helps merchants build a complete member operation. Member tiers, point rewards, coupon issuance, and exclusive benefits encourage spending and raise loyalty and repeat purchase. The system supports flexible member-rule configuration for different industries.
A multi-level membership system gives different benefits to different tiers and encourages upgrades. The points system supports earning points on a purchase, paying with points, and several ways to earn and spend points. Coupons include threshold-off coupons, discount coupons, new-customer coupons, and other types. Member benefits include exclusive discounts, a birthday gift, priority purchase, and similar privileges. A stored-value card is for member top-up and is bound to the user's funds. Member analysis covers spending analysis and activity monitoring.
A sound tier system is the core of raising loyalty. Kandiantong supports flexible tier settings. A merchant can design 2 to 5 tiers around the business and give each tier different benefits, so users keep spending in order to move up. A clear upgrade path gives users a goal and a reason to move.
Upgrade conditions can be set by spend, order count, accumulated points, and other methods. They can be combined, for example spend of 5,000 yuan and 10 orders. Flexible rules fit different merchants. Set a threshold users can reach with effort, so the incentive stays and the benefits are not cheapened by a threshold that is too low.
Different tiers get different benefits: discount depth, point multiplier, exclusive products, priority purchase, a birthday gift, free shipping, and so on. The gap should be obvious, so a higher tier feels specially treated. The wider the gap in benefits, the stronger the wish to upgrade. Give each tier at least 2 or 3 exclusive benefits.
Set a tier validity period and a condition for keeping the tier, so members do not stay put. For example, recalculate the tier every year, or require continued spending to keep it. A keep-tier rule keeps users active and raises repeat purchase. Do not make the condition too strict, or it discourages users. A buffer period can give users a chance to come back. When a user upgrades, send a congratulations message and an upgrade gift, so they feel the achievement. A good upgrade experience strengthens identification with the brand and loyalty. An exclusive upgrade page can show the new benefits and lead the user to use them. A membership system with a sense of ceremony around upgrades raises user activity by more than 40%.
Running the points system
Points are an important member-operation tool. They reward behavior and raise stickiness. The Kandiantong points system supports flexible point rules, so merchants can keep users active and raise value through points.
Ways to earn include points on a purchase, points for check-in, points for sharing, points for a review, and points for completing a profile. Rewarding several behaviors raises activity. A suggested earn rate on purchases is 1% to 5%, enough to motivate and still controllable in cost. Spending scenes include paying with points, redeeming products, and a points draw. A reasonable point value makes users willing to spend them. A suggested offset is 100 to 1 (100 points equal 1 yuan), attractive without a cost that is too high. Run point-redemption campaigns regularly so points circulate.
Set a validity period so users spend points sooner and repeat purchase rises. Points can clear by year, or roll on a moving validity. Remind users before expiry and lead them back to buy. A validity period keeps points liquid, avoids a point liability that is too high, and keeps users active. Regularly run double points, accelerated points, point challenges, and similar campaigns to raise participation. During a campaign, both earning and spending rise sharply. A points campaign is an effective way to wake dormant users and raise activity. Hold at least one a month.
Guidance, repeat purchase, and other functions
A new-customer coupon, an instant discount on the first order, and points for registering convert new users quickly. Point redemption, a member-day campaign, and a coupon back after a spend threshold raise repeat purchase. A clear upgrade path and tier-exclusive benefits encourage continued spending. Targeted coupon pushes, birthday care, and a churn warning bring dormant users back.
Member benefits and the points system keep users buying again and raise lifetime value. Precise marketing based on member data improves the result and lowers the cost. Stored-value cards, points, and similar methods lock user assets and strengthen stickiness. Accumulated member data is an asset for understanding what users need and for improving products and service.
Combine other modules into a complete member operation: the mini program mall gives members a shopping experience; data analysis looks at member spending and improves the operating strategy; the payment system covers member stored value, top-up, and paying with points.