Kandiantong: Review days are not promised inside the product
After a mini program is submitted for review on the WeChat Official Accounts Platform, WeChat usually completes the review within 1 to 7 working days (generally 1 to 3 days). The result is sent by in-site message and email. If it passes, you can open Version Management and choose when to publish: immediately or on a schedule. If it is rejected, a specific reason is given, and you revise according to that reason and submit again. A first submission may be rejected because materials are incomplete or the category does not match. Leave time to revise and resubmit so the launch plan is not thrown off.
Category, service, and payment
Problem: the chosen category does not match the mini program's actual content, or an industry qualification is missing (food needs a food-business license; medical services need a medical-institution practice license). Fix: choose the correct category, prepare the full qualification documents, and upload them in the mini program admin.
Problem: the service description is unclear, or the actual functions do not match the submitted description. Fix: describe the services the mini program provides in detail under service categories, and keep that description consistent with the actual functions.
Problem: virtual goods (such as membership or courses) are not using WeChat Pay, or the payment configuration is wrong. Fix: virtual goods need WeChat Pay connected, and the merchant account must be correctly linked to the mini program.
Privacy, content, and a pre-submission check
Problem: a user agreement or privacy policy is missing, or it is not shown in a suitable place. Fix: provide links to the user agreement and privacy policy inside the mini program, and obtain authorization before collecting user information.
Problem: there is violating content, induced sharing, or false advertising. Fix: follow the WeChat mini program platform rules strictly and avoid violating content.
Pre-submission checklist: whether the category and qualifications are complete; whether the service description is clear; whether payment is configured correctly; whether the user agreement and privacy policy are in place; whether a test account works (reviewers need to try it).
WeChat Search optimization
After review passes and the mini program is live, you can improve its WeChat Search ranking and pick up free organic traffic. Mini program name: include a core keyword, such as XX mall, XX booking, or XX ordering, with a length of 4 to 30 characters. The name can be changed twice a year. Introduction: describe the service clearly, include related keywords, and keep it between 4 and 120 characters.
Keywords: configure search keywords under Promotion, then Search, on the WeChat Official Accounts Platform, up to 10. They must relate to the mini program's service. Do not stuff them. Service quality: visits, retention, complaint rate, and violation records affect ranking. A higher-quality mini program ranks further forward. Keep operating: update content regularly and stay active. That helps the ranking.
Core points: review usually takes 1 to 7 working days. Category, qualifications, payment, and privacy are common rejection points. Check yourself before submission. After launch, improve the name, introduction, and keywords to raise the WeChat Search ranking.
Source: https://www.kandiantong.com/develop/miniprogram-audit-guide.html