Kandiantong: Lunar New Year coupons and free-shipping rules are set on their own
The conclusion first: an order-shipment notice can be sent as necessary to the transaction. Promotions, recalls, and member days are marketing. They need consent, or another basis that meets the law, and they need an unsubscribe option.
Key points of the rules
This article is not legal advice. Categories, fee rates, and licenses follow the latest requirements of the platform and the competent authority. A notification SMS must not carry a promotion. Signatures and templates follow the SMS provider's review. An unsubscribe list is removed from the next round of marketing. Frequency needs a cap. An Excel file whose source of mobile numbers cannot be explained is not imported into a marketing list.
How the mall fits
Notification templates and marketing templates are kept apart. The member record stores marketing consent. Do not use the verification-code channel to send ads. The mall only turns rules that are already allowed into fields and buttons. It does not replace the license.
How to check before launch
When implementing "marketing SMS needs separate consent," follow the latest platform documents and regulatory texts. A notification SMS must not carry a promotion. Use one product that is allowed to be sold and one product that must be blocked as a comparison. The reason for the block must be visible in the back office. Do not hide categories, forge qualifications, fake waybills, or pay multi-level commissions.
The boundary of this page: an order-shipment notice can be sent as necessary to the transaction. Promotions, recalls, and member days are marketing. They need consent, or another basis that meets the law, and they need an unsubscribe option. What this page leads to next is the conversion page, so you can judge whether a monthly-fee template can cover it or whether it needs its own project.