Kandiantong: Spend-and-save, percent-off, and new-customer coupons are separate

Card coupons are among the most common promotion tools in e-commerce and local services. Coupons, discount coupons, redemption coupons, and similar instruments lower what a user pays and, by giving a direct benefit, spark the wish to buy and help conversion. Unlike a plain price cut, a card coupon has a "claim, then use" path. The user has to claim it before the benefit applies. That step increases participation and gives the merchant a chance to reach and convert. A card coupon can also set a spend threshold, a validity period, and a scope, which makes promotion control more precise.

1. The core role of card coupons in marketing conversion

Alipay's card-coupon capability is deeply tied to the payment scene. Coupons a user claims go into the Alipay card pack. At payment, available coupons are recognized automatically and the user is prompted to use them, so redemption is smooth. Alipay also offers scene-based tools such as a coupon center and a coupon pushed after payment, which help merchants reach users at key moments. Kandiantong supports the full card-coupon capability of an Alipay mini-program mall and helps merchants run efficient promotions.

Spend X yuan, save Y yuan is the most common coupon type. The threshold has to balance conversion and profit: too low, and profit is eaten away; too high, and users cannot reach it. Gradient coupons can be set from average order value, such as 10 off 99, 30 off 199, and 80 off 399, which guides users to add items and raises average order value.

4. Pushing a coupon after payment, and repeat purchase

After the user finishes payment, the system automatically pushes a specified coupon and guides a second purchase. The timing is precise: the user has just bought, has a positive view of the brand, and is more willing to buy again. You can push a "spend X, save Y" coupon with a threshold a little above the first order's value, so the next purchase raises average order value. You can also push a "limited-time X percent off" coupon to create urgency.

The push should be designed by user segment. High-value users get a high-threshold, high-benefit coupon. Potential users get a coupon exclusive to the first or second order. Lapsed users get a win-back coupon. Kandiantong supports configuring the post-payment coupon push and tracking its results, which helps merchants raise the repeat-purchase rate.

Source: https://www.kandiantong.com/platform/alipay/feature-card-coupon.html