Kandiantong: Member tiers, points, and coupons sit in one rule set
A complete membership system raises user stickiness. Points, coupons, and tier management are all included.
Feature overview
The Kandiantong membership management system helps merchants build a complete membership operation. Through member tiers, point rewards, coupon distribution, exclusive benefits, and similar features, it encourages spending and raises loyalty and repeat purchase. The system supports flexible membership-rule configuration for membership operations in different industries.
Member tiers use a multi-level system, and different tiers receive different benefits, which encourages users to move up. The points system supports earning points from spending. Points can offset cash, and there are several ways to earn and spend them. Coupons include spend-and-save coupons, percent-off coupons, newcomer coupons, and other types. Member benefits include exclusive discounts, birthday gifts, priority purchase, and similar privileges. Stored-value cards let members top up a balance, which ties the user's funds to the store and raises stickiness. Member analysis covers spending analysis and activity monitoring, so member value is easier to see.
The member tier system
A sound tier system is the core of raising loyalty. Kandiantong supports flexible tier settings. Merchants can design 2 to 5 tiers around their business and give each tier different benefits, which encourages continued spending and upgrades. A clear upgrade path gives users a goal and a reason to move.
Upgrade conditions can be set by spend amount, order count, accumulated points, and other methods, and they can be combined. For example, spend of 5,000 yuan and at least 10 orders. Set a threshold users can reach with effort, so the incentive holds, and avoid a threshold so low that the benefits lose value. Each tier can be given discount strength, a points multiplier, exclusive products, priority purchase, a birthday gift, free shipping, and similar benefits. Give each tier at least 2 or 3 exclusive benefits. You can also set how long a tier stays valid and the conditions for keeping it. When a user moves up, send a congratulations message and issue an upgrade gift.
Operating the points system
Points are an important membership tool. They reward behavior and raise stickiness. Ways to earn them include points from spending, check-in, sharing, reviews, and completing a profile. A suggested rate for spend points is 1% to 5%. Ways to spend them include offsetting cash, redeeming products, and a points lottery. A suggested offset is 100 to 1, meaning 100 points equal 1 yuan. You can set an expiry so users spend points sooner. You can also run regular events such as double points, accelerated points, and points challenges. At least one a month is suggested.