KanDianTong Releases Member Points System 2.0 to Help Merchants Improve Customer Loyalty

As the cost of acquiring traffic keeps rising, raising activity and repeat purchase is the key to lowering acquisition cost and raising customer lifetime value (LTV). Marketing tools—coupons, membership cards, points, group buys, flash sales, and others—use incentives and play design to stimulate first-order conversion, repeat purchase, sharing, and retention. Baidu Smart Mini Programs provide a complete marketing-tool suite. Merchants can combine them for their business and build a marketing system that fits them.

The value of marketing tools is not only short-term promotion. It is long-term management of the user relationship. A member system gives high-value users exclusive benefits and raises loyalty. A points system makes every purchase feel rewarded and encourages repeat purchase. Coupons can target different user groups for differentiated marketing. The Kandiantong Baidu mini-program mall integrates these marketing tools deeply and provides a visual configuration screen. Merchants can launch promotions quickly without development.

Coupons are the most basic marketing tool. Common types include spend-and-save coupons (spend X, save Y), discount coupons (X off), free-shipping coupons, and no-threshold coupons. Different types fit different scenes. Spend-and-save can raise average order value and suits big promotions. Discount coupons suit clearance or new-product promotion. Free-shipping coupons lower the decision barrier. No-threshold coupons suit acquisition or winning back lost users. Merchants should set face value, threshold, scope, and validity according to the campaign goal and user segments.

Source: https://www.kandiantong.com/platform/baidu/feature-marketing-tools.html