Kandiantong: The Kuaishou mini program takes orders from a live room

Cili Jinniu is Kuaishou's official advertising platform. It combines ad inventory from Kuaishou, Kuaishou Lite, and other products. For Kuaishou e-commerce merchants, it offers live-room promotion, short-video promotion, product promotion, and other formats, and it can quickly widen content exposure and get precise traffic. When organic growth is slow or growth needs to speed up, Cili Jinniu is an important supplement.

Cili Jinniu and the Kuaishou ad ecosystem

The advantage of Cili Jinniu is precise targeting. Based on Kuaishou user-profile data, the ad system can identify interests, spending power, and purchase intent, and push ads to the people most likely to convert. It supports targeting by age, gender, region, interest, and similar dimensions, and it can expand lookalike audiences from fan profiles. Precise targeting can raise conversion and lower spend.

Live-room promotion can push a live stream to more potential users and raise room traffic. It suits cold starts for new accounts, pulling traffic during big promotions, and daily live-stream traffic. When spending, you can set the audience, budget, and bid, and the system optimizes toward the conversion goal. If users brought in by live-room promotion buy, that can count toward live GMV, and ROI can be tracked. Timing should follow the live rhythm: spend at the start to pull traffic quickly, and spend when a product is being pitched to drive conversion.

Source: https://www.kandiantong.com/platform/kuaishou/feature-magnetic-cattle.html