KanDianTong and A Payment Platform Reach Strategic Cooperation to Build New Payment Ecosystem

Creators have a stable fan base and can make content. Their recommendation notes get more exposure and trust. Working with creators lets a brand quickly raise its voice, reach the target audience, and improve awareness and conversion. KOLs have large followings and strong influence, which suits brand exposure and awareness. KOCs have smaller followings but higher engagement, stickier fans, and better conversion, which suits performance spend that aims at ROI. Choose by budget and goal: with enough budget, combine KOL and KOC, using KOLs for voice and KOCs for conversion; with a limited budget, lean toward KOCs, which give better value for money.

Creator partnerships also fill gaps in a brand's own content. Content from the brand account can carry an inherent commercial tone, and user trust is relatively lower. A creator sharing from a third-party view is easier to trust. For a new brand especially, a creator's endorsement can build awareness quickly. Partnerships are also a chance to learn: watch how strong creators write and interact, and feed that back into the brand's own account.

Pugongying is Xiaohongshu's official brand-collaboration platform. On it, a brand can filter creators, start partnerships, manage orders, and view data. Collaborating through Pugongying supports compliance: creator notes are marked "brand collaboration" and meet platform rules. The platform provides creator data, fan profiles, and past cases, which helps a brand pick a matching creator. The flow is online, from invitation and contract to publishing and settlement, and it is efficient.

Source: https://www.kandiantong.com/platform/xiaohongshu/kol-cooperation.html