KanDianTong Launches Live Streaming E-commerce Feature to Help Merchants Seize New Opportunities

On April 20, KanDianTong officially launched its live streaming e-commerce feature. This feature deeply integrates mini-program live streaming capabilities with the e-commerce system, providing merchants with a complete closed-loop solution from live streaming to transaction, helping them quickly launch live streaming business and seize new opportunities in live e-commerce.

One-Stop Live E-commerce Solution

KanDianTong's live streaming feature supports direct broadcasting within mini-programs without jumping to external platforms. Merchants can start live streaming through simple settings, and while watching the live stream, viewers can directly browse products, add to cart, and place orders in the live room, forming a complete closed loop from live streaming to conversion.

Feature Highlights

The live streaming feature includes multiple practical characteristics:

• Product Showcase: Hosts can display product details in real-time, with clickable links to product pages
• Flash Sales: Supports setting up live stream exclusive flash sale activities to create a rush-buying atmosphere
• Coupon Distribution: Exclusive coupons can be distributed during live streams to stimulate immediate purchases
• Real-time Interaction: Complete interactive features including bullet comments, likes, and gifts
• Data Statistics: Real-time display of key metrics such as viewership, sales volume, and conversion rate
• Replay Function: Automatically generates replays after live stream ends, extending the sales cycle

Success Case Study

A cosmetics brand using KanDianTong's live streaming feature for their first broadcast attracted over 5,000 viewers in 2 hours, completed over 800 orders, and achieved sales exceeding 500,000 yuan. "KanDianTong's live streaming feature is very smooth, with seamless integration between product display and purchase process. The conversion rate is much higher than we expected," said the brand's operations manager.

Technical Guarantee

The live streaming feature uses cloud transcoding technology, supporting adaptive switching between high-definition, standard-definition, and smooth quality to ensure viewing experience in different network environments. The system supports tens of thousands of concurrent viewers and can run stably even during major promotional events.

Marketing Strategy Support

The system provides rich marketing tools, including live stream previews, live stream reminders, sharing rewards, and group buying, helping merchants warm up before the live stream, improve conversion during the live stream, and continue viral spreading after the live stream.

Future Plans

The KanDianTong team stated that they will continue to improve the live streaming feature, planning to launch multi-person connection, virtual backgrounds, beauty filters, and other special effects. They will also introduce AI intelligent recommendation algorithms to push more accurate products to viewers, further improving live stream conversion effectiveness.