KanDianTong Releases Member Points System 2.0 to Help Merchants Improve Customer Loyalty
On February 15, KanDianTong officially released Member Points System 2.0. The newly upgraded points system supports multi-tier points structure, points mall, flexible redemption rules, and other features, providing merchants with more comprehensive member operation tools to effectively improve customer stickiness and repurchase rates.
Brand New Upgraded Member Points System
Member Points System 2.0 adopts a multi-dimensional points design. Merchants can set points rules based on various behaviors such as consumption amount, purchase frequency, sharing and promotion, reviews and sharing. The system supports automatic calculation and distribution of points, significantly reducing manual management costs.
Core Feature Upgrades
The new version brings several important feature upgrades:
- Multi-tier Membership System: Supports multiple membership levels such as regular members, silver card members, gold card members, with different benefits for different levels
- Points Mall: Built-in points mall feature where members can redeem products or coupons with points
- Flexible Rule Configuration: Merchants can customize points earning rules, expiration dates, redemption ratios, etc.
- Points Task System: Set tasks such as daily check-in, profile completion to guide member interaction
- Data Analysis Reports: Real-time display of points distribution and consumption to help optimize operation strategies
Rich Application Scenarios
The member points system is suitable for various retail industries, including clothing, cosmetics, food, and mother & baby products. After using this system, a chain retail enterprise saw member activity increase by 55% and average monthly repurchase rate grow by 42%. "The points system makes our member operations more systematic, and customer participation has significantly improved," said the company's operations director.
Technical Innovation Highlights
The system adopts a distributed architecture design, supporting high-concurrency scenarios and running stably even during promotional peak periods. At the same time, the system also provides comprehensive API interfaces for merchants to integrate with existing ERP and CRM systems for data interoperability.
Future Plans
The KanDianTong product team stated that the next step will be to launch a points alliance feature, supporting points interoperability among multiple merchants, providing members with greater points usage space and bringing more traffic and sales opportunities to merchants.